Challenge
The client had worked with multiple agencies but never achieved desired conversion rates from Google Ads. High CPCs and low Quality Scores were the core issues.
Solution
We rebuilt the campaign structure from scratch. Detailed keyword research, negative keyword optimization, ad copy A/B testing, and landing page improvements were implemented. Conversion tracking was fixed via Google Tag Manager.
Results
Complete campaign restructure
Negative keyword optimization
Ad copy A/B testing
Conversion tracking fix
