Challenge
Sanoltra needed to serve both individual consumers (B2C) and wholesale buyers (B2B) on the same platform with different pricing and membership systems. Their existing infrastructure couldn't support this hybrid structure.
Solution
We developed a custom hybrid B2B & B2C e-commerce solution on Shopify. A segment-based pricing system was built, document-approved B2B membership flow was designed, and advanced Liquid theme customizations were implemented.
Results
Segment-based pricing system
B2B document-approved membership
Custom Liquid theme development
Payment & shipping integrations