Why Amazon UK?
Amazon.co.uk is the third-largest Amazon marketplace globally. With over 300 million visits per month, it's a gateway to the UK and European markets.
Getting Started
Register for a Professional Seller account. You'll need a UK bank account (or use Amazon Currency Converter), valid ID, and a credit card.
FBA Setup
Fulfillment by Amazon handles storage, picking, packing, and shipping. Send inventory to UK fulfillment centers and Amazon does the rest.
Product Listing Optimization
Keyword-rich titles (max 200 characters), compelling bullet points, detailed descriptions, and A+ Content. Use British English spelling and local measurement units.
PPC Strategy for UK Market
Start with automatic campaigns to discover keywords, then transition to manual campaigns. Typical ACoS targets: 15-25% for established products, 30-50% during launch.
VAT & Compliance
You must register for UK VAT if selling FBA in the UK. Standard VAT rate is 20%. Consider using Amazon's VAT Calculation Service.
Frequently Asked Questions
Do I need a UK company to sell on Amazon UK?
No, you can sell as a non-UK business. However, you will need to register for UK VAT and may need an EORI number.
How much does Amazon FBA cost in the UK?
FBA fees include storage (£0.72-1.25/cubic foot/month) and fulfillment fees (from £2.04 per unit). Referral fees are typically 15%.