Privacy and Cookies Policy

Effective Date: 01.02.2025
Last Updated: 29.03.2025

1. Introduction

Welcome to Yellow Cart Family Store LLC (hereafter referred to as “we,” “us,” or “our”). We are committed to respecting your privacy and protecting your personal data. This Privacy and Cookies Policy (“Policy”) explains how we collect, use, and share personal information through our website ycfdigital.com (“Site”) and other online services.

We operate globally, including in the United States, Turkey, the European Union (EU), the United Kingdom (UK), the United Arab Emirates (UAE), Qatar, and other regions. In processing your personal data, we aim to comply with applicable laws and regulations such as the EU General Data Protection Regulation (GDPR), the UK GDPR, Turkey’s Personal Data Protection Law (KVKK), the California Consumer Privacy Act / California Privacy Rights Act (CCPA/CPRA), as well as relevant data protection laws in the UAE and Qatar, and Google Consent Mode policies.

2. What Data We Collect

2.1. Information You Provide Directly

• Contact details: Name, surname, email address, phone number, job title, company name, or other information you submit via forms, surveys, or newsletter sign-ups.
• Messages and inquiries: Information you provide when you contact us for support, requests, or other communication.

2.2. Information Collected Automatically

• Cookies and similar technologies: IP address, location data, device type, operating system, browser type, pages viewed, time spent on pages, and other usage data.
• Analytics and ad tools: Data collected via Google Analytics, Google Ads, Meta (Facebook/Instagram) Pixel, Microsoft Advertising, TikTok Pixel, or similar platforms for performance measurement, retargeting, or personalized advertising campaigns.

3. How and Why We Use Your Data

3.1. Contractual and Service Fulfillment

• To respond to your inquiries, provide requested services, and manage contractual obligations (e.g., billing, customer support).

3.2. Legitimate Interests

• To maintain the security and integrity of our Site (fraud detection, troubleshooting, etc.).
• To improve user experience and analyze website traffic for better service delivery.

3.3. Consent-Based Processing and Marketing

• Personalized advertising (remarketing/retargeting) and promotional communications, including newsletters and special offers. Where required by law, we will obtain your explicit consent before collecting or processing data for such purposes.

3.4. Legal Obligations

• To comply with applicable legal obligations, court orders, or regulatory requirements (e.g., tax and accounting rules).

4. Cookies and Tracking Technologies

Our Site uses cookies in compliance with Google Consent Mode v2, ensuring that non-essential cookies are only activated if you have granted permission. We employ [CookieYes] or a similar Consent Management Platform (CMP) to manage user preferences and ensure compliance.

4.1. Types of Cookies

1. Necessary (Essential) Cookies: Required for the Site’s basic functions (e.g., security, session management). These are always active and do not require user consent.

2. Analytics/Performance Cookies: Collect information about how visitors use our Site (e.g., page visits, traffic sources), helping us improve performance. These require your prior consent.

3. Advertising/Marketing (Remarketing) Cookies: Used by Google Ads, Meta Pixel, Microsoft, TikTok, etc., to serve personalized ads or conduct retargeting. These cookies are only set if you opt in.

4. Functional Cookies: Enhance certain features, remember user preferences (e.g., language settings), and improve user experience.

4.2. Managing Cookies

Upon first visit, you will see a cookie consent banner with options to “Accept All,” “Reject All,” or “Manage Preferences.” By clicking “Manage Preferences,” you can choose which categories of cookies you allow. You can change these choices at any time via the “Cookie Preferences” link on our Site or through your browser settings.

5. International Data Transfers

Your personal data may be transferred to or stored on servers located in the United States, Turkey, EU member states, the UK, the UAE, Qatar, or other jurisdictions where Yellow Cart Family Store LLC or its service providers operate. Where required by laws like GDPR or KVKK, we use Standard Contractual Clauses (SCCs) or comparable safeguards to protect data transferred outside your home country. In cases where explicit consent is mandated (e.g., under Turkish KVKK or certain Gulf states), we will request your consent before transferring your data.

6. How We Share Your Data

• Advertising and Analytics Partners: We may share data with platforms such as Google (Ads, Analytics), Meta (Facebook/Instagram), Microsoft (Bing/LinkedIn), or TikTok for retargeting and measurement, based on your cookie consent.
• Service Providers (Data Processors): Hosting providers, email service providers, or customer support platforms. They are contractually obligated to process data only on our instructions and with adequate data protection measures in place.
• Legal Compliance: We may disclose data to regulatory authorities or courts where required by law.
• Business Transactions: In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the relevant parties. In such scenarios, we will notify you accordingly.

7. Data Security

We implement appropriate technical and organizational measures to safeguard personal data against unauthorized access, alteration, or destruction. For example, we use secure servers, encryption, access controls, and regular training of personnel to maintain data confidentiality and integrity.

8. Data Retention

We retain personal data only as long as necessary for the specific purposes outlined in this Policy or as required by applicable laws. Once the data is no longer needed, we securely delete, anonymize, or otherwise dispose of it in accordance with legal obligations.

9. Your Rights and Choices

9.1. GDPR (EU/EEA) and UK GDPR

• Access: Request confirmation whether your personal data is processed and obtain a copy.
• Rectification: Request that inaccurate data be corrected.
• Erasure (“Right to be Forgotten”): Request the deletion of your data under certain conditions.
• Restriction: Ask to limit the processing of your data in specific situations.
• Data Portability: Receive your data in a structured, commonly used, machine-readable format.
• Objection: Object to processing based on legitimate interests or direct marketing.
• Withdraw Consent: If processing is based on your consent, you may withdraw it at any time.

9.2. Turkey (KVKK)

• Information: Learn whether your personal data is being processed.
• Request Copy: Obtain information about the processing.
• Rectify/Erase: Request correction or deletion of data under certain conditions.
• Object: Object to outcomes based on automatic processing that may produce legal or significant effects.
• Compensation: Seek indemnification if you suffer damages due to unlawful processing.

9.3. United States (CCPA/CPRA)

• Disclosure: Learn which categories of personal data are collected and for what purposes.
• Deletion: Request the deletion of your personal information (with some exceptions).
• Opt-Out: If data sharing/selling is applicable, exercise the right to opt out.
• Non-Discrimination: Not be discriminated against for exercising your privacy rights.

9.4. Other Regions (UAE, Qatar, etc.)

Similar rights may apply, such as the right to access, correct, delete, or object to the processing of your personal data under relevant local laws.

To exercise any of these rights: Please contact us at info@yellowcartfamilystore.com or info@ycfdigital.com or manage it on the privacy policy banner. We will address your request in accordance with applicable legal timelines and requirements.

10. Personalized Ads, Remarketing & Consent

We partner with advertising networks like Google Ads, Meta, Microsoft, and TikTok to show interest-based or personalized ads and to perform remarketing/retargeting. These activities may involve collecting browsing information through cookies or similar technologies. We only engage in such data collection if you have provided the necessary consent. You may opt out at any time by adjusting your cookie settings on our Site or by visiting the respective Ads Settings platforms (e.g., Google Ads Settings, Meta Ad Preferences, etc.).

11. Policy Updates

We may periodically update this Policy to reflect changes in technology, legislation, or business operations. If we make any material changes, we will post a notice on the Site or otherwise notify you. Please review this Policy periodically to stay informed of updates.

12. Contact Us

If you have questions or concerns about this Policy or how we handle your personal data, feel free to contact us:

Yellow Cart Family Store LLC

30 N Gould St Ste N

Sheridan, WY 82801-6317
Email: info@ycfdigital.com, info@yellowcartfamilystore.com

Phone: +905314003939 or +13074294018

Data Manager: Mansur Sarı

Address: Yesilova mah 4174/5 sok no:1 Izmir/ Turkey