Privacy and Cookie Policy

1. Introduction

Yellow Cart Family Store LLC respects your privacy and is committed to protecting your personal data. This Policy explains how personal data collected through www.ycfdigital.com is processed. The Company operates in the United States, Turkey, EU countries, the United Kingdom, the UAE, Qatar and other regions. It complies with KVKK, GDPR, UK GDPR, CCPA/CPRA, UAE and Qatar data protection legislation as well as Google Consent Mode requirements.

2. Data We Collect

2.1 User-Provided Data

First name, last name
Email address
Phone number
Company information
Information submitted through contact forms

2.2 Automatically Collected Data

IP address
Device and browser information
Google Analytics data
Google Ads conversion data
Meta Pixel data
Microsoft Advertising data
TikTok Pixel data

3. Data Collection Methods and Purposes

3.1 Contract and Service Performance

Your data is processed to evaluate service requests, deliver proposals and fulfil contractual obligations.

3.2 Legitimate Interests (Security, Quality)

Your data is processed to maintain website security, improve service quality, prevent fraud and ensure business continuity.

3.3 Explicit Consent and Marketing

With your explicit consent, your data is processed for commercial electronic communications, personalised advertising and marketing outreach.

3.4 Legal Obligations

Your data is processed in accordance with tax, accounting, regulatory reporting obligations and requests from competent authorities.

4. Cookie Usage

Our website uses cookie management compliant with Google Consent Mode v2. The following cookie types are used:

Essential Cookies

Required for basic website functionality. These cannot be disabled.

Analytical Cookies

Used via Google Analytics to analyse visitor behaviour.

Advertising/Marketing Cookies

Used by Google Ads, Meta Pixel and other advertising platforms for conversion tracking and remarketing.

Functional Cookies

Used to remember personalised settings such as language preference and theme selection.

You can manage your cookie preferences through the cookie banner on our website.

5. International Data Transfers

Your personal data is processed on servers located in the United States, Turkey and the European Union. International data transfers are conducted using Standard Contractual Clauses (SCCs) and other appropriate safeguards.

6. Data Sharing and Third Parties

Your personal data may be shared with the following parties:

Obsidia Digital: Strategic partner in Turkey for the delivery of certain services
Advertising Platforms: Google Ads, Meta, Microsoft Advertising, TikTok for Business for conversion tracking and remarketing
Service Providers: Third-party hosting, email, analytics, CDN and security service providers (under confidentiality agreements)
Legal Obligations: Competent public institutions and organisations in line with legal obligations
Business Transfers: In the event of a merger, acquisition or asset sale

7. Data Security

We implement industry-standard technical and administrative measures to protect your personal data. These measures include SSL/TLS encryption, database security, access controls, regular security assessments and staff training on data security.

8. Data Retention Periods

Your personal data is retained for as long as necessary to fulfil the processing purpose and for any applicable statutory retention period. Once the processing purpose has been fulfilled and the legal retention period has expired, your data will be deleted, destroyed or anonymised.

9. Your Rights and Choices

9.1 KVKK Rights (Turkey)

Under Article 11 of KVKK you have the right to:

Learn whether your personal data has been processed
Request information about processing activities
Learn the purpose of processing and whether data is used accordingly
Know the third parties to whom data is transferred domestically or abroad
Request correction of incomplete or inaccurate data
Request deletion or destruction under KVKK Article 7
Object to automated decision-making that produces adverse results
Claim compensation for damages caused by unlawful processing

9.2 GDPR Rights (EU/UK)

Right of access (obtain a copy of your data)
Right to rectification
Right to erasure ("right to be forgotten")
Right to restriction of processing
Right to data portability
Right to object
Right not to be subject to automated decision-making

9.3 CCPA/CPRA Rights (California)

Right to know what personal information is collected
Right to request deletion of personal information
Right to opt out of the sale of personal information
Right to non-discrimination for exercising your rights
Right to correct inaccurate personal information

9.4 Other Regions

Users in the UAE, Qatar and other regions have rights under their local data protection laws. Please contact us to exercise your rights.

To exercise your rights, you can send an email to info@ycfdigital.com.

10. Personalised Advertising

Our website uses the following platforms for remarketing and personalised advertising:

Google Ads / Google Marketing Platform: Remarketing across search and display networks
Meta (Facebook/Instagram): Audience building and ad optimisation via Meta Pixel
Microsoft Advertising: Remarketing across Bing and the Microsoft network
TikTok for Business: Conversion tracking via TikTok Pixel

You can disable personalised ads by opting out of marketing cookies via our cookie banner or through the ad-preference pages of the respective platforms.

11. Policy Changes

This policy may be updated in response to changes in legislation or our data-processing practices. Updates will be published on this page and, for material changes, we will provide a notice on our website.

12. Contact

For any questions or requests regarding this privacy policy or your personal data:

Yellow Cart Family Store LLCAddress: 30 N Gould St Ste N, Sheridan, WY 82801-6317

Email: info@yellowcartfamilystore.com
Email: info@ycfdigital.com

Phone: +905314003939
Phone: +13074294018

Data Controller: Mansur Sari
Address: Yesilova mah 4174/5 sok no:1 Izmir, Turkey