If there is a lead but no customer, there is a structural problem

How to Find Real Customers with Google Ads?

You open Google Ads. Forms are filling up. The reports look “good”.

But the sales team is unhappy. Because the same sentence comes at the end: “We advertise, but no customers come.”

• Phones are invalid
• Mail addresses are fake
• Country irrelevant
• The same people fill out forms over and over again

If this is happening, most of the time the problem is this: Google Ads leads are not coming; the leads coming from Google Ads are fake / invalid.

We Advertise But No Customers: Leads, No Sales

In Google Ads, “getting leads” is not success. Success is getting real customers (real demand) that the sales team can call and talk to.

Today, many companies focus their campaigns on this:

• Lowest CPA
• Cheapest conversion
• Fastest optimization

Google does that too. But it can’t distinguish: Is it a human or a bot making this conversion?

If your conversion definition is wrong, Google will find the cheapest conversion. On a global scale this often means Google Ads bot traffic.

Google Ads Bot Traffic and Bot Form Filling: How Do Fake Leads Occur?

The same scenario repeats, especially with Performance Max and wide targeting:

• You open ads in the countries you are interested in
• Form filling income
• Number is invalid
• Mail address is meaningless

This table is usually a fake lead problem. Bot networks circulating globally can recognize and optimize campaigns within 1-2 days. In other words, without saying “let’s wait for the learning process”, the campaign can enter the bot form filling flow.

An improperly optimized CPA or ROAS campaign focuses too quickly on driving invalid leads to the site or form.

GDPR, Cookies and Cookies: Why GDPR Compliant Lead Collection is Critical

GDPR, cookies and cookies are seen as just “a burden” for most companies. However, when set up correctly, it provides a serious advantage: GDPR-compliant lead collection and improved signal quality.

Correct Consent Mode, correct transformation and correct event structure ensures that:

• Google’s signal quality improves
• Fake behaviors are eliminated faster
• Cleaner transformations

Most importantly: When using Google Ads lead generation, demand can be collected from a more controlled environment instead of bots loading on site forms.

Google Ads Lead Generation: Why Lead Generation via Google is Safer?

Forms on the site:

• Open to bots
• Easy target without schema protection
• Rapidly polluted in global traffic

Google Ads has its own lead infrastructure:

• Analyzes behavioral signals
• Repeatedly eliminates the same botnets
• Implements IP, device and pattern-based filtering

Google Ads lead generation is therefore not only practical but also a strategic step to reduce the risk of Google Ads bot traffic and invalid leads. Despite this, bot applications come. Here, multiple multiple choice, auto-fill inactive questions should be processed. Otherwise, a child playing with the device can also fill out the form by mistake. This contaminates the data.

Wrong Optimization = Invalid Lead: How CPA and ROAS Campaigns Attract Bots

These mistakes are very common:

• “Just drop the CPA” approach
• Seeing ROAS as the only success metric
• Thinking lead is just “form filling”

Cheap conversions in Google Ads are often non-human conversions. Google doesn’t decide for you; whatever you consider a success, Google replicates it. This means fake leads and invalid leads in most scenarios.

How to Find Real Customers with Google Ads? Sales Oriented Google Ads

The structure that brings in real customers is based on these principles:

• Lead ≠ Form
• Traffic ≠ Demand
• Conversion = Intent to sell

For this

• Transformations must be defined correctly (quality-oriented)
• Google Ads lead generation should be activated
• Maintain form schemas and add validation layers
• Cyber security layer should not be neglected
• Optimization should be based on intent, not “cheapness”

When this structure is established, the number of leads may decrease, but the sales rate increases. So this is exactly what sales-oriented Google ads are.

B2B Customer Discovery: Who Needs This Structure?

• Companies aiming to find B2B customers
• Companies advertising in global markets
• Organizations with a sales team
• Those who complain not because “Google Ads leads are not coming” but because “leads are coming but no sales”

If most of the leads from Google Ads are going to waste, the problem is not in the budget; it is in the structure.

Conclusion Generating Demand, Not Lead

The goal of Google Ads is not to get people to fill in forms. The goal is to find the real customerthat the sales team can call and talk to.

At YCF Digital, we don’t generate leads. We generate demand that can turn into sales. Because sales speak, not reports.

We are waiting for your applications.

Take your place among the winners now.