Instagram Meta Ad Fees
July 31, 2025
Google Ads Management
October 17, 2025
Google Advertising & Top Rankings
How to Advertise on Google?
Google Map Registration (Optional but Important)
Google Maps registration is especially advantageous for physical businesses. Customers can find you in “near me” searches, see your reviews and get direct directions. This registration supports your Google Ads campaigns because your ads become more visible in local searches.Website Necessity
Having a website is the basis for advertising. Google ads have to direct the user to a target page. This page must accurately represent your product, service or brand.Websites are generally evaluated in three main categories:
- Ready Web Sites: These are simple structures with quick setup, usually offered at prices starting from 3,000 TL. Suitable for small businesses at the entry level. However, they are limited in terms of SEO infrastructure and performance.
- SEO Focused Sites: They are professionally prepared with keyword strategies, regional URL arrangements, and service-based configurations. As of 2025, their prices usually start from 40,000 TL and can go up to 70,000-80,000 TL depending on the number of pages.
- Software Based Specialized Sites: Designed with business-specific software and modules, these sites are advanced systems. It is generally difficult to find a solution under 50,000 TL. Depending on app integrations, prices can reach thousands of dollars.
How to Open a Google Ads Account?
If your website is ready, you now need to create a Google Ads account. Anyone can do this on their own. However, many businesses complain that their budget is quickly depleted and that they get no conversions (searches or form fills). This is usually due to incorrect targeting, incorrect keyword selection or low quality scores.
Why Professional Support is Needed?
Professional advertising agencies take the right optimization steps to ensure that your budget is not wasted. Agencies usually work on a fixed monthly management fee or a budgeted rate. This fee is paid to the advertising consultant and the consultant professionally manages your account.
The advertiser will either open an account on your behalf through their admin panel or they will put your existing account under their admin account. In both cases, credit card information, business verification and necessary documents must be provided. Because you are the advertiser and the legal-financial responsibility belongs to you.
How Much Should the Advertising Budget Be?
It is necessary to allocate a serious budget to be visible at the top of Google. Especially in professional service sectors such as “electrician”, “repairman”, it is almost impossible to get a meaningful resultunder 500 TL per day. In the e-commerce sector, images, videos and SEO compatible content can increase budget efficiency.
SEO and Ad Quality Relationship
SEO (Search Engine Optimization) directly affects your Google ad performance. According to measurements, an SEO-compliant website can reduce CPC (cost per click) rates by up to 65%. Quality scores are also one of the most important factors that determine your ad rankings and click costs.
For a successful campaign, the following steps must be planned correctly:
- Correct keyword selection and match types,
- Implementation of conversion focused strategies (CPC, ROAS, Conversion Maximization, etc.),
- Regular analysis and optimization of ad groups,
- Campaign structure aligned with business objectives.
Otherwise, Google can quickly drain your budget like a “vacuum cleaner”, so to speak.
Conclusion The Importance of Working with Professionals
If you want to be successful with Google Ads, it is best to leave it to the experts. As Google Partner certified YCF Digital, we manage your campaigns with the right keywords, the most appropriate strategies and continuous optimization.
Realistically, an effective campaign requires a monthly budget of around 20,000 TL. It is important to see this investment as a growth opportunity, not a cost. Mismanaged ads will not only drain your money but also your motivation. Grow your business with professional support, don’t burn out.
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