If You Want to Advertise on Google, Be Sure to Read: Google Ads Agency Guide
December 25, 2025
How to Find Real Customers with Google Ads?
January 12, 2026
Google Ads 2026 Decision
Phone Call Ads Not Working
Google’s Official Email to Advertisers
The text below is the official notification sent by Google to advertisers. It is not an interpretation, forecast or agency opinion.
Dear Advertiser
Ending support for phone call ads (only ads that generate phone calls).
To continue generating phone call leads, you need to start using phone elements in responsive search ads.
What is changing?
Phone call ads are being replaced by responsive search ads with phone elements. Responsive search ads (RSAs) work with Google’s AI systems and automatically test ad combinations.Important Dates:
February 2026:
All of the new ad creation options that only generate phone calls will be removed.February 2027:
Existing ads that only generate phone calls will no longer receive impressions.
Why are Click-to-Call Campaigns Not Opening?
Because Google no longer supports this advertising model.
From February 2026:
- You will not be able to open new click-to-call campaigns
- Existing campaigns will not be able to compete
- Click costs will increase dramatically
- Impressions will drop or be cut off completely
By February 2027, these ads will be completely disabled.
“But my ad is working right now”
Yes, it might be working now. But this situation is temporary.
- Your competitors are flooding the SERP with responsive search ads
- You are still moving forward with one title + phone model
- Google emphasizes screen-covering and trustworthy structures
As a result, your ad may stay up but it won’t get any impressions. This is the most expensive scenario in Google Ads.
What Will Replace Call Only Ads?
The new model Google is pushing includes:
- Responsive Search Ads (RSA)
- Phone items + website together
- Site performance and speed
- SEO power and content depth
- Confidence signals and quality score
The “no site but a phone” model is now completely out of play.
Who Will Be Most Affected?
- White goods technical services
- Combi boiler services
- Air conditioner services
- Electricians, plumbers and local service companies
The risk is now clear for businesses that have progressed with the cheap site + easy advertising + fast phone model until today.
Open Truth
One page, no content, sites that look like the production of artificial intelligence:
- More expensive click costs
- Lower quality scores
- Fewer impressions
- More disappointment
After February 2026, it will be a very common scenario to advertise and spend a budget and not have the phone ring.
Google is not broken.
The wrong model is broken.
Final Warning
- Avoid single page sites
- Google Ads without SEO is over
- Those who do not invest in a real website will be eliminated
This is not a suggestion.
This is an early warning.
February 2026 is coming.
The unprepared will watch the bill, not the ad.
We are waiting for your applications.
Take your place among the winners now.
