Crawlability & Indexing
Ensure robots.txt isn't blocking important pages, XML sitemap is submitted and up-to-date, and canonical tags are properly implemented.
Core Web Vitals
Largest Contentful Paint (LCP) under 2.5s, Cumulative Layout Shift (CLS) under 0.1, and Interaction to Next Paint (INP) under 200ms.
Site Architecture
Flat URL structure with logical hierarchy. Every important page should be reachable within 3 clicks from the homepage.
Mobile Optimization
Google uses mobile-first indexing. Test your site on real devices, not just Chrome DevTools.
Structured Data
Implement Organization, BreadcrumbList, Product, FAQ, and Article schema where appropriate.
Security & HTTPS
Full HTTPS implementation with no mixed content warnings. HSTS headers for additional security.
International SEO
Proper hreflang implementation for multilingual sites. Each language version should have unique, localized content.
Frequently Asked Questions
How often should I run a technical SEO audit?
Comprehensive audits quarterly, with monthly monitoring of key metrics like crawl errors, Core Web Vitals, and indexing status.
Which tools do you recommend for technical SEO?
Google Search Console (free), Screaming Frog, Ahrefs, and PageSpeed Insights for Core Web Vitals analysis.