Why Agency Selection Matters
The wrong agency doesn't just waste your budget — it wastes months of potential growth. Here's how to make the right choice.
Must-Have: Google Partner Status
Google Partner certification means the agency manages significant ad spend, maintains certified team members, and meets Google's performance requirements.
Ask About Their Process
A good agency has a clear onboarding process, regular reporting cadence, and defined optimization workflow. Ask them to walk you through it.
Red Flags to Watch For
Long-term contracts with no performance clauses, lack of transparency in reporting, and agencies that won't give you account access are all warning signs.
Questions to Ask Before Signing
What's your account management structure? How often do you optimize? What's your average client retention rate? Can I speak to current clients?
The Pricing Reality
Beware of agencies charging a percentage of ad spend with no minimum management fee — it incentivizes them to increase your spend rather than your efficiency.
Frequently Asked Questions
How much do Google Ads agencies charge?
Management fees typically range from $500-5,000/month or 10-20% of ad spend. Our pricing starts at $299.99/month.
Should I keep account ownership?
Absolutely. Any reputable agency will set up the account under your name. Never let an agency own your account.