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True Cost Guide
How much does it cost to advertise on Google in 2025?
What is Required to Advertise on Google?
A Gmail account is not enough to advertise on Google. The following basic requirements must be met for a successful and measurable campaign:
1) Website (SEO and speed optimized)
The user who clicks on the ad goes to your target page. A slow, mobile-incompatible or confusing site reduces conversion. As YCF Digital, we also build Google Ads compatible, conversion-oriented pages.
2) Google Business Profile (Maps registration)
Your address, phone, working hours and comments are visible. It plays a critical role in search + map visibility as it provides a local trust signal.
3) Google Ads Account
This is the panel where campaigns are set up and managed. Target region, keywords, budget and conversion targets are set here; performance is reported.
How are Google Ad Fees Determined?
There is no fixed “sticker price” in Google Ads. The price is determined by industry competition, region (city/town) and the popularity of the searched word. The system works like an auction; the higher the competition, the higher the cost per click (CPC).
Price Outlooks with Examples (2025)
- Istanbul – artisan/service (transportation, electrician, plumber): 100-150 TL CPC band is common due to high competition.
- E-commerce / boutique / online services: CPC range of 2-20 TL can be achieved in most categories.
In short, the “cost of Google advertising” varies depending on your industry and the region you are targeting; even two businesses in the same city may see different costs.
The algorithm needs enough data to learn. Daily budgets under 400 TL are usually insufficient for healthy testing and optimization.
As YCF Digital, we extract the following data in the preliminary interview:
- Average expected CPC on target keywords
- Minimum-optimum-maximum daily budget range
- Estimated impressions, clicks and conversions
Thus, your budget is planned based on statistical analysis and market competition, not “trial and error”.
2025 Google Ad Fees (Industry Based Estimated Data)
| Sector | Average Click Price (CPC) | Recommended Daily Budget |
|---|---|---|
| Electrician / Plumber | 100-150 TL | 500-1.000 TL |
| Lawyer / Consulting | 50-120 TL | 600-1,200 TL |
| E-Commerce / Fashion | 2-20 TL | 400-800 TL |
| Beauty / Aesthetics | 15-40 TL | 500-900 TL |
| Restaurant / Cafe | 5-15 TL | 300-600 TL |
Note: Values are average ranges and may vary by city, competition and season.
How Much Is Google Ads Management Fee?
The budget you pay to Google is only for ad display. Professional labor items such as installation, optimization, reporting require a separate management fee.
Advertising Management Fees 2025
Depending on workload and campaign complexity, a range of 5,000 TL – 25,000 TL per month is common. This amount is paid to the agency/expert managing the campaign, not Google.
Why Professional Advertising Management is Important?
The “I’ll try it myself” approach often results in false matches, incomplete measurement and unnecessary clicks. Professional management:
Advantages of Working with an Expert
- Correct keyword and negative word construction
- Reduced CPC by weeding out wasteful clicks
- Complete measurement of conversions such as calls, forms, WhatsApp and sales
- Continuous A/B testing and data-driven optimization
Outcome: More quality engagement and higher conversions for the same budget.
How Much Does Google Advertising Earn?
Google Ads is a directly measurable channel. It is clear how many people came, called, left a form or made a purchase in return for the budget spent. In properly established campaigns, the budget turns into sales/opportunity in a short time; therefore, it should be considered as an investment, not an expense.
Outcome: Smart Budget, Accurate Setup, Continuous Optimization
The feeling of failure often stems from faulty setup and low data volume. With the right strategy and professional management, any business can produce sustainable results on Google.
We are waiting for your applications.
Take your place among the winners now.
