Consent Mode v2 and Personal Advertising

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Consent Mode v2 and Personalized Ads

Google ads – Consent Mode V2

Google ads actually creates a certain audience with its own clicks when used alone.

When a company’s ads are clicked, google ads records it as “the user clicked on this”.

Next time it might value this customer’s click differently. That would be consent mode v1. It’s actually just an informational message on the site.

Consent Mode V1 – Informing

What are the shortcomings?

google ads stores your data itself. It uses it as needed. But if something happens to your ads account, you will lose your customer base.
You cannot do personalized advertising.
For example, you can’t use very valuable audiences that come through Google analytics, you can’t use auto-generated audiences with sales potential.
Especially in e-commerce, you will miss the opportunities that will occur for future periods, and you will weaken your sales opportunity to collect leads.
As google is slowly making consent mode v2 mandatory for all accounts, your chances of having problems in the future increase a lot, especially for the EU region.
You cannot use GA4 facilities efficiently.
The risk of your google ads panel being suspended for policy violation is very high.
Most of the time you can’t even run ads.
If you want to make google collect customers with a form in the ad, you probably can’t.

Consent Mode V2

First of all, unlike Consent mode v1, you will see options to “allow, disallow or edit cookies” as we have on our site.

What is the objective?

Not to do anything without the free will of the user coming to the site. KVKK compliance. GPSR compliance. Compliance with California law.

Of course, in the same way, you should check whether your “privacy policies and cookies policies” comply with the regulations and whether they are appropriate for the work you do.

What are the disadvantages?

Logically it works like this. If the user approves, allow statistics collection, if not, do not allow it. It is almost impossible to do this with a simple coding within the site.

Many site infrastructures won’t let you do this. So it’s poor quality.

Makes the site clunky. It usually causes serious LCP, SI score loss. The solution is to use site infrastructures with high quality UI/UX.

If you look at the sites of global brands, they pay a lot of attention to consent mode v2 when they want to use the best quality advertising tools.

(Trendyol, mediamarkt and many others)

It makes it difficult to take measurements. For example, the customer came through Google ads and bought a product from the site. But he didn’t allow cookies. Mostly you cannot measure.

So why should we use consent mode v2 in this case?

You pay maximum attention to Google ads policies. Google loves you.
You ensure KVKK and GPSR compliance.
GA 4 audiences and Meta ad combinations allow you to personalize the best ad experience for your users. Your integrations work efficiently.
Even if you have a problem with Google ads, your GA4 audiences will remain registered, so you can continue your ads with much less performance loss thanks to a smooth ad management.
You increase your sales with advertising to more accurate audiences.

The Most Important Point Web Design and Your Website

A cheap site, a site made by web designers who know nothing about e-commerce, and sites made by software developers who know nothing about advertising will tire you a lot in the future.

In particular, we’ve seen a few popular branded e-commerce sites that force you to buy additional packages for at least $50 per month to use this feature.

Setting up Google ads conversions correctly is the same issue. Sometimes it requires serious coding.

In many cases, installation is not even possible.

The best way is to work with solid, reliable e-commerce sites, with conscious advertisers,

Thanks to policies and Consent mode v2 installations that allow your ads in meta, google, tiktok and other channels to communicate within each other, it is in everyone’s interest to both increase your sales with performance max campaigns and to comply with legal compliance processes to the maximum extent.

For example, as a conscious user, I pay attention when I go to the website of an advertising manager or an ads expert or a digital advertising agency.

I wonder if they know about these things. Do they care about my privacy? Do they violate customer privacy to keep the site speed up?

In general, though, there is also a situation like this.

If you check the sites of many web designers or google ads agencies, you can test for yourself how much they know about UI/UX and how high quality sites they can make.

for this PageSpeed Insights

On the page, you can take a look at the mobile and desktop speed criteria of the relevant agency’s site.

All you need to do is copy the address of the site and paste it into the “analyze” field. The results come up. It is a free google tool.

The next important point is content SEO. But that can be the subject of a separate article.

Long story short, cheap advertisers, sloppy web designers, simple e-commerce infrastructures may give you the feeling that you have made a profit in the short term, but in the long or medium term, they actually ruin you.

Sometimes the numbers may seem high to you. But the work done and the time spent in knowing “how to do it” is the right of that advertiser or that website.

If you want to work with experts who know how and why they do what they do and can guide you how to do it

We have put the whatsupp button below for you.

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