Textile Category – Shopier – Selling with Instagram Ads
Multiple Order Growth with Meta Ads on Shopier Store | YCF Digital
A Success Story That Started in Shopier
Starting Point
Despite producing high quality products, our client was struggling to navigate the sales channel and advertising strategy. “How should we start, which products should we focus on?” they asked us. In the first step, we suggested that they narrow down their wide range of products and focus on core products, so that the brand could focus its attention on a single point and make a strong debut.
Right Content, Right Platform
The team was young, energetic and productive. They were able to shoot product videos on their own. We took advantage of this advantage and directed them to prepare both promotional videos and usage environment videos for each product. The content was matched with Shopier product links and the first steps of Meta ad campaigns were taken.
Learning Process
For the first 1-2 weeks, we didn’t target sales, instead we focused on campaigns learning through the right Meta Pixel and event flow. Audiences took shape over time, the ad system started to better differentiate who could actually buy.
Strategy that Turns into Sales
Once the learning was complete, the focus shifted fully to sales.
Similar audiences were produced from the audiences created by the campaigns that worked.
Ad performance is regularly tested and winning sets are scaled.
As a basket strategy, orders of 4-5 products were designed, not a single product.
Conclusion
The plan worked perfectly. Orders started to increase steadily, sales were no longer coming individually but in bundles. Customer satisfaction remained at 100%. What’s more, ever-improving machine learning signals that sales are only going to increase exponentially.
Future
Now the next step is to reach a wider audience by adding new products in a controlled manner. With tested creatives, constantly updated campaigns and the right data flow, the success story continues to grow.
We are waiting for your applications.
Take your place among the winners now.