Amazon UK, EU and Americas PPC Management

The problems we faced when we took over the customer account:

1. Inadequacy of Auto Campaigns
   • The account only had automated advertising campaigns. Although it was successful for a while, it was not sustainable.
2. Declining Performance
   • The old campaigns had worked well for a long time, but performance had dropped to almost zero due to unrenewed strategies.
3. Low Sales and a Loss Making Company
   • Overall sales were low and the company was making a loss.

From Loss to Profit: How We Turned an Amazon Account Around on a Shoestring Budget

Have you ever felt like your advertising budget is like a black hole, swallowing up your money, while sales just aren’t coming in at the level you expected? This is the story of a client who was in exactly this situation when he came to us. We wanted to share with you our journey of turning a loss-making account into profit despite tough competition and limited resources.

It All Started with an Analysis: What Was Our Game Plan?

There were messy campaigns and a wasted budget. So we rolled up our sleeves and started with the basics: keywords.

• We Deciphered the Past: First, we analyzed old campaign data like a detective to identify what didn’t work and which words were just burning money.

• We went on a treasure hunt: Using search terms used by real customers and artificial intelligence tools, we identified the keywords with the highest potential to generate sales and strong hit rates.

• We Created “Pinpoint” Campaigns: We prepared new campaigns with the precision of a surgeon that would bring maximum sales with a low budget. Our aim was to make every penny count.

• We Optimized Relentlessly: We did not leave the campaigns we set up alone. We optimized the keywords 3-4 times through different optimization cycles to make them the most efficient.

First Results and Bitter Truths (3 Months Later)

With our efforts, we were able to provide a sustainable traffic flow to the account. Yes, sales increased with a periodic jump and the accounts made a profit. But the real success for us was to make this traffic permanent with the right keywords, and we succeeded.

But was everything perfect? No, and we want to be transparent about that:

• Click-Through Rates (CTR): 0.2% – 0.4% were modest.

• Budget Challenges: When we pushed for ad positions at the top of the page, our limited budgets were suddenly depleted.

This situation has shown us once again:

The Bottom Line: Advertising Alone Doesn’t Work Miracles

Even if you find the best keywords in the world, even if you build the most amazing campaigns, if your product list (images, descriptions, brand content) is weak, at some point you will hit a wall. You get the customer’s attention, but you can’t convince them to buy.

In this process, we didn’t just act like an “advertising agency”, we guided our client:

• We explained that they should develop their brand content (A+ Content).

• We emphasized the importance of product images and SEO compatible texts.

• We made recommendations to support the ads with a strong brand identity.

Lessons from this Story

This is the story of a loss-making company turning profitable on a shoestring budget. This journey has taught us and our customers a lot:

✅ Sales increased and sustainable traffic was achieved. ✅ The advertising budget was no longer wasted, but used efficiently. ✅ Most importantly, the company’s profitability was ensured.

But the biggest lesson was this: Amazon PPC management is one with branding and product listing optimization. When one is missing, part of your potential is also missing.

If you are experiencing similar challenges and want to get value for your advertising budget, remember; this is not a sprint but a marathon that requires continuous improvement. Let us be your companion in this marathon.