Amazon Seller Central Management
Amazon Consulting - US, UK and Europe
Sector: Beauty Products
Budget: Advertising and Management + Commission + Salary
Service Full Service Amazon Management
Operation E-export and Consulting
Goal: Reconstruct the Demolished Building
First Impressions
Customer Profile
- Sector: Production of premium beauty products and traditional products.
- Goal: As a manufacturer, increase profitability by selling in bulk above a certain price and avoid retail operations.
Customer Dynamics
Our client is a manufacturer (producer) that produces its products in its own workshop. For this reason
- It follows a bulk sales-oriented strategy and prefers not to spend much time and effort on individual retail sales.
- At the same time, its products are also sold under the names of other brands and these brands have a strong position in the market.
Challenges and Market Dynamics
- Competitors There are sellers who market the products we sell under different brands and dominate the market.
- Customer Satisfaction: Despite intense competition between brands, customer satisfaction is close to perfect (4.1/5).
- Price Policy: Selling products within a set price range and acting in line with the mass sales target requires a strategic approach.
Our Role in Amazon Seller Central Management
- Marketplace Management:
- Operational management in 14 different stores including US, UK and Europe.
- Develop and implement strategies appropriate to the dynamics of each marketplace.
- Product Listing and SEO Optimization:
- Products are placed in the right categories and optimized with effective titles, descriptions and search terms.
- Bringing products to the forefront by analyzing competitors.
- Pricing and Inventory Management:
- Strategic pricing studies targeting bulk sales above price X.
- Effective management of FBA and FBM stocks.
- Customer Experience and Satisfaction:
- Ensuring fast and smooth delivery processes to maintain a high level of customer satisfaction.
- Regular monitoring of brand and customer satisfaction reviews.
- Advertising Management:
- Custom strategies for Amazon PPC campaigns, brand awareness ads and new product launches.
Problems Encountered
Challenges Faced: Anatomy of a Chaos
When we took over our client’s account, we encountered serious problems:
- Lack of Branding
- No trade mark application has been filed outside Turkey.
- Brand awareness has not been created and SEO optimizations have not been done accordingly.
- Incorrect Listings and Categories
- The products should be in the same category, but they are scattered in different categories.
- Product enrichment and variation arrangements have not been made.
- Amazon’s auto-assigned variations required manual intervention.
- Inventory and Logistics Problems
- FBA and FBM stocks were irregular; replenishment processes were not managed properly.
- Overstock had been sitting in Amazon warehouses for years, incurring additional fees due to the overstock fee.
- Advertising and SEO Deficiencies
- Advertising was limited to automated product advertisements.
- Branding and optimization rules were not followed in product SEO.
- Work that could attract organic traffic was missing.
- Account Management and Technical Problems
- The main contributoraccount of the products was unclear, and the update had to be done one by one in 14 stores.
- There were locked product properties in the backend, system issues that appeared as FBA but when the order came in, it was processed as FBM/MCF.
- In some countries, products were DPR (delisted) and were waiting in stocks.
Work in Progress: From Order to Success
Authorizations were obtained.
Since the countries and accounts where the product listings were made could not be detected, SEO update was passed from all countries simultaneously
It was contacted and explained to customer service that banned words are not actually banned words, they are actually an element of language
Some of the photos were updated, the storefronts of the company’s seller account were redone for each country
The Remote Fulfillment of the products was resolved through bulk updates – feed files. Note: some of them are still causing problems in the background, not changing.
Analyzed data from old ads, determined the optimal advertising strategy.
Determined ROI, ROAS and cost figures for marketing activities. Appropriate advertisements were created.
Pros and cons of the brand compared to other brands were identified. Actions were taken accordingly.
Unofficial Results
Results A Success Story
Company turnover increased by more than 500%.
Sales records were broken in countries where sales were not made before.
Advertising costs were optimized and spending efficiency was increased.
Our goal is now to reduce the cost of advertising per piece and to sell to the same customer more than once.
Work in Progress
Photo shoots and branding works continue to be optimized.
We aim to achieve more success with continuous optimizations.
Summary
It is our job to take a long-neglected account and systematically streamline it to create a success story. You can work with us to see what we can achieve with experience and the right strategy in Amazon Seller Central management!
We are waiting for your applications.
Take your place among the winners now.