[Google Ads](https://ycfdigital.com/en/hizmetler/google-ads-ajansi) 9 min # Google Ads Costs 2025: Real Budget Figures in Turkey Don't trust the articles claiming '50 TL a day is enough' for Google Ads. Here are the actual numbers from the field, the Partner promotional credit advantage, and industry CPC ranges. [Mansur Sarı](https://ycfdigital.com/en/hakkimizda) Kurucu, YCF Digital · 12 Nisan 2025 Google Ads costs shift with industry, competition, and geographic targeting. But the "50 TL a day is enough" advice circulating online is far from reality. In this post we share the real figures from the accounts we manage in the field. ## The Real Daily Budget Range The honest answer: below 500 TL/day, getting healthy value from a professional agency is very hard. You barely reach the data-collection threshold; the click volume needed for algorithms, optimisation, and A/B testing simply doesn't appear. In the accounts we manage, the **800-2,000 TL daily** range is the normal seyir. That budget: \- Provides enough data flow to actually build the campaign structure - Produces meaningful results in A/B tests - Allows region and device-level segmentation - Leaves flexibility for seasonal swings Below 500 TL the work tends to be a "showing up" exercise — not a result. ## CPC by Industry Cost per click varies dramatically by sector in Turkey: \- **Legal and insurance:** Highest CPC band. A single click can hit three-digit figures. - **Healthcare (aesthetics, dental, clinics):** High. Competition and margins push prices up. - **B2B software, SaaS, consulting:** Medium-high. Cost-per-lead math becomes critical. - **E-commerce (varies by category):** Medium. Planning against margin is mandatory. - **Retail, local services:** Relatively low. Industry isn't the only thing pricing the click — keyword, Quality Score, ad copy relevance, and landing page speed all matter. ## Factors Shaping Your Budget \- **Keyword competition** — the more advertisers chase the same keyword, the higher the CPC - **Target location** — Istanbul, Ankara, Izmir price differently from other cities - **Device** — mobile and desktop convert differently, so bidding shifts - **Quality Score** — a high score lowers CPC and lifts ad rank - **Seasonality** — Black Friday and similar periods multiply CPC ## Google Partner Promotional Credit This is rarely communicated to businesses, because it isn't available to every agency. **Google Partner-certified agencies** can apply **promotional credit** to client accounts. Here's how it works: new accounts that cross a defined spend threshold receive additional ad credit from Google. Example: \> **30,000 TL ad credit on 60,000 TL spent within 60 days (tiers are set by Google and may change)** The Partner agency activates this credit on your account. The practical effect: a large portion of the management fee you pay returns through this promotional credit. Your direct ad spend doesn't change, but your visible advertising power multiplies. At YCF Digital we routinely apply this credit for new client accounts. ## Budget Optimisation To get more from the same budget: \- **Negative keyword strategy** — shut off impressions on irrelevant queries - **Ad scheduling** — reduce budget during low-conversion hours - **Region segmentation** — lower bids in underperforming regions, raise them where conversion is strong - **Quality Score** — keep ad copy, keyword, and landing page tightly aligned ## Summary \- Daily spend below 500 TL → insufficient for data and results - Healthy campaign range → 800-2,000 TL daily - Working with a Partner agency unlocks the promotional credit advantage - Industry CPC gaps are large; planning by category is non-negotiable The most common mistake is starting with a cheap budget and quitting because "no result came." The right budget, the right agency, and the right infrastructure work as a single system. ## Frequently Asked Questions ### What is the minimum Google Ads budget? There is no technical minimum, but for healthy results we don't recommend below 500 TL/day. In the accounts we manage, the normal range sits between 800-2,000 TL/day. That range opens enough room for data flow, A/B testing, and segmentation. ### How does working with a Partner agency affect the budget? Google Partner-certified agencies can apply promotional credit (e.g. 30,000 TL credit on 60,000 TL spent within 60 days; tiers set by Google, may change). The practical translation: a large portion of the management fee paid to the agency returns through this credit. ### Which industry has the highest CPC? Legal and insurance sit in Turkey's highest CPC band. Healthcare (aesthetics, dental) and B2B software follow. Retail and local services run noticeably cheaper. ## Related Writing 10 Ways to Improve Your Google Ads Conversion Rate What to Watch for When Choosing a Google Ads Agency ### Need Help With This? [See the Service →](https://ycfdigital.com/en/hizmetler/google-ads-ajansi)