[Amazon](https://ycfdigital.com/en/hizmetler/amazon-danismanligi) 11 min # Amazon PPC Optimization: Lower ACoS While Increasing Sales Spending too much on Amazon ads with too little return? These PPC optimization strategies have helped our clients cut ACoS by 30-50%. [Mansur Sarı](https://ycfdigital.com/en/hakkimizda) Kurucu, YCF Digital · 1 Eylül 2025 ## Understanding ACoS vs TACoS ACoS (Advertising Cost of Sale) measures ad efficiency. TACoS (Total Advertising Cost of Sale) shows how ads impact overall revenue — the metric that truly matters. ## Campaign Structure Best Practices Separate campaigns by match type, product category, and funnel stage. Use auto campaigns for discovery and manual campaigns for optimization. ## Keyword Harvesting Regularly transfer winning search terms from auto campaigns to manual campaigns with optimized bids. This is the single most impactful PPC practice. ## Negative Keyword Strategy Create shared negative keyword lists for irrelevant terms. Review search term reports at least weekly for high-spend, low-conversion terms. ## Bid Optimization Adjust bids based on placement data. Top of search placements often have higher conversion rates and justify higher bids. ## Sponsored Brands & Display Once Sponsored Products are profitable, expand to Sponsored Brands for branded search dominance and Sponsored Display for retargeting. ## Frequently Asked Questions ### What's a good ACoS target? It depends on your margins. Most successful sellers target 15-25% ACoS for established products and accept 30-50% during launch phases. ### How often should I optimize PPC? Daily bid adjustments, weekly search term reviews, and monthly campaign structure reviews is our recommended cadence. ## Related Writing Selling on Amazon UK: Complete FBA Guide for International Sellers Amazon Remote Fulfillment: Sell Across Europe from One Warehouse ### Need Help With This? [See the Service →](https://ycfdigital.com/en/hizmetler/amazon-danismanligi)