Textile Category – Shopier – Selling with Instagram Ads

Multiple Order Growth with Meta Ads on Shopier Store | YCF Digital

A Success Story That Started in Shopier

Starting Point

Despite producing high-quality products, our client was struggling to navigate the sales channel and advertising strategy. They came to us with the questions “How should we start, which products should we focus on?”. As a first step, we suggested that they narrow down their wide range of products and focus on core products. Thus, we focused the brand’s attention on a single point and enabled it to make a strong debut.

Right Content, Right Platform

The team was young, energetic and productive. They were able to make product videos with their own means. We took advantage of this advantage and directed them to prepare both promotional videos and videos of the usage environment for each product. The content was matched with Shopier product links and the first steps of Meta ad campaigns were taken.

Learning Process

For the first 1-2 weeks, we didn’t target sales, instead we focused on campaigns learning through the right Meta Pixel and event flow. Audiences took shape over time, the ad system started to better differentiate who could actually buy.

Strategy that Turns into Sales

Once the learning was complete, the focus shifted fully to sales.

• Similar audiences were produced from the audiences created by the campaigns that worked.

• Ad performance is regularly tested and winning sets are scaled.

• As a basket strategy, orders of 4-5 products were designed, not a single product.

Conclusion

The plan worked perfectly. Orders started to increase steadily, sales were no longer coming individually but in packages. Customer satisfaction remained at 100%. What’s more, the ever-evolving field of machine learning signals that sales are set to grow exponentially.

Future

Now the next step is to reach a wider audience by adding new products in a controlled manner. With tested creatives, constantly updated campaigns and the right data flow, the success story continues to grow.

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