Consent Mode v2 and Personal Advertising
July 25, 2025
Meta Ads and Fees
Instagram Sponsored Advertising
How to Advertise on Meta?
You can advertise on meta in 2 different ways.
One or a few posts or reels will stand out,
Meta ad manager, setting up ad strategy through the business suite.
Although both are methods used to advertise, there are many handicaps in the first method. For example, audience selection, advertisement area selection, advertisement purpose selection (such as whatsupp msj, redirection to the site, meta sales ad adjustments)
Option 2 is the professional method. It is usually more efficient to work with a professional. Of course, we often come across campaigns where people who have been trained for this install it themselves or install it by trial and error.
Obviously, the first ad option is a complete waste of your advertising budget.
The other type of advertising increases your costs a little bit because you need to work with a professional.
Meta Ad Fees – How much are Instagram Ads?
The answer to this question is actually completely related to your budget.
When we start running ads relevant to your initial area and region, CPM, the price per 1000 impressions, comes into play.
After this price is determined, a budget can be determined according to the population density of the region. Accordingly, an advertising budget can be given, or you can plan a daily budget yourself instead of leaving this job to the commodity.
Why no advertising fees in a fixed meta?
For example, advertising for your own site to be viewed, advertising for product sales, advertising to receive messages from whatsupp are different things.
In all of them, CPM comes differently, click fees come differently.
Just as it is difficult to determine which option will work best for the needs of each business, it is also a matter of seeing which option will provide the right solution for your business.
This is where advertisers strategize. They play with audiences, they play with impression times, they can determine whether to use messenger, whether to use a traffic ad, a sales campaign or a lead campaign.
Right Advertisement, Right Strategy
Let’s do a simple calculation.
The advertising fee in Meta was at least 35 TL. Now it’s 43 TL, so it’s increased by 20%. So if you used to advertise and get results by giving 200 TL, the same result will now come in at least 240 TL.
Assume that a funnel loop is set up (it is necessary to assume that the advertiser will do this)
This means at least 4 ad campaigns under the same meta ad account. so the smallest minimum spending budget can be 180 TL.
You will work with an advertiser, you are a professional business and you want to get followers, sales or applications for your business with instagram ads.
What is the minimum advertising budget?
With a simple calculation, advertisers receive a service fee between 5000 – 20000 TL for each ad account managed on average.
This is a figure that varies according to the professionalism of the advertiser, your desire for invoiced labor, working with someone you can reach when you call, the size of the company and the size – difficulty of your business.
It is necessary to be sure that the cheapest is the worst. Daily working hourly wage in Turkey at the moment is 730 – 800 TL per hour, this is according to the minimum minimum wage, digital advertising managers who will take care of your ads do not work with minimum wage. SEO experts do not work with minimum wages. Web designers do not work with minimum wages.
In other words, if we look at it within the scope of service / price balance, even a single installation of the ad takes 2 – 3 hours, while the fee to be received by advertisers who will revise and correct it perhaps 10 times and publish it over and over again may be inconvenient if it is below 10 hours of work, that is, 10,000 TL.
If we take into account the fee you will pay for your meta ads, we said at least 200 TL. When we include taxes, there is no point in trying to get into the digital advertising business without being ready to spend at least 20,000 TL.
If the amount you can pay for advertising management is overwhelming or exhausting, think about the effort it takes to develop a successful marketing model for pixel installations, campaign preparations, infrastructure installations on sites. Try to watch a few training videos on this topic, make a little more effort to get hands on experience and start working at an agency or manage your own ads.
Re-plan your advertising budget accordingly.
Do not forget that every job has apprentices and journeymen as well as masters. This is the factor that affects your advertising management fee.
If you are not satisfied with your current advertiser, if there are errors in the installations or if you do not like its performance, if you want to let the advertising experts take care of it and not waste my budget, we are waiting for you.
We are waiting for your applications.
Take your place among the winners now.
