Amazon PPC Management

First Impression

The firm has previously worked with another publicist and Amazon executive.

Many operations such as review collection, vine, listing have already been done and product SEOs are in a very good condition.

But advertising is spending too much and selling too little, and the customer wants to fix this. The client is a company that is very familiar with its product, knows the market and has been selling for about 1 year.

The brand sells exclusively on Amazon.

Costs per click move between 2 dollars and 5 dollars.

Ads should be optimized. If there are sales, advertising should spend, if there are no sales, advertising should not spend.

The fees for click numbers should also be drawn to reasonable levels and the tAcos value should reach the 20 – 30% band in a short time.

It is also advertised on a single channel.

The company does not use remote fullfilment.

Operation

It seems impossible to cope with these serious click fees on Amazon, because the competition is very high and with low CPC, there were either no impressions or 20k+ impressions per day.

Keyword analysis was done.

SEO integration was made.

Ads had to run for a while without being optimized just to collect sales, it was done.

Approximate aCos and ROAS values were determined.

Advertising was again spending too much and selling too little.

As much data as possible was gathered and about 100 different combinations of advertising strategies were tried every day. The most effective format was identified and implemented.

Now tAcos has brought sales to the 20% band and since we are an advertising IT company, but also an Amazon consulting company, we have made a website suitable for the customer.

We are trying to bring sales to the product through google at attractive click-through prices and you may think, what’s the point?

But we are about to attract the attention of a company that sells very strong medical products with a turnover of over $ 25 M dollars through the site and make B2B sales 🙂

Conclusion

It means that we can get giant results in the arena of giants when we do the right things.

Advertising on Amazon is not like advertising on Google or anywhere else. While the A9 algorithm gives every advertiser equal opportunity, it can be very costly.

The company you will work with for Amazon consultancy is very important. It should know global trends, it should be an advertiser, an e-commerce specialist, and an authorized knowledgeable place.

Never rely on agencies without Amazon advertising certifications.

We have 3 Amazon advertising certificates. We do both google and meta advertising. Although we are also a developer company, it is a difficult operation for us. It requires observation every minute of every day and it is also very important to be able to act by considering the sales cost balance ROI, requiring high math knowledge.