Performance Marketing

First Impression

The company has recently started to reduce click costs in the local marketplace by bringing clicks to its products on the Trendyol homepage with Meta ads for the first time.

The company came with a request for Google ads.

The company outsources Meta ads from another business. However, the company that makes Meta ads takes all payments, including advertising payments, into its own account and shares the results with the customer on a monthly excel.

It received web services from a popular website provider of its own.

The site does not provide XML to Merchant Center for google ads. It is not in a structure that can never use personal advertising. The company makes enough sales on Trendyol, but there are zero sales on the website.

Although the company’s current site is suitable for sales and measurement, it is not suitable for uploading products to GA4 and Meta Catalog. (The site is installed in one of the companies you often hear about their advertisements. )

In the e-commerce marketplace, things are going well.

Operation

First of all, Google ads were launched for the client without personalized ads for the existing site. Very limited sales were received, but the main issue was on the Meta ad side.

There is no communication with the customer. Money was being collected, but 2x fees were being charged while the XML report showed x amount of expenditure.

Here Meta ads were set up through the client’s account. Now everything is transparent.

Afterwards, the existing site could not be adapted to Cookies Consent V2 in any way. It was possible to do so by purchasing an in-site application. But the cost of the app was more expensive than the site itself.

We replaced the e-commerce infrastructure with Obsidia infrastructure to be a solution for the customer’s short-term and long-term advertisements.

While we were selling in 2 marketplaces, now we can sell in 10 marketplaces and control them through a single panel.

Meta catalog and google merchant centera products have been added with XML.

With the catalog ads in meta ads, the click fee has become much, much cheaper for a more accurate audience (400% lower than before.)

Omnichannel sales features have been activated. We receive sales from many channels.

The necessary payment infrastructure for minimum commission payment for the website has been connected.

When we look at the total budget, the daily budget of approximately 1,000 TL per day was not enough for the advertising budget required for sales to the website, google and meta, as half of the budget was allocated there to wait for sales on Trendyol with meta ads. Because when a balance of 500 600 TL was allocated for traffic to Trendyol, limited action could be taken with a limited budget. Getting results was delayed, but both the site and the meta side.

More sales, more results started to come.

Optimizations are in progress.

Active project.