Important Points in Google Advertising

It takes your money out of your hands and puts it nicely in its own pocket. Remember that google is like a very big vacuum cleaner that can suck up the vacuum of space. It will take as much money as you give it. If you don’t manage to balance service and benefit. Your “advertiser” will fail. You won’t, of course, you’re right, after all, you gave a little money. Success is your right.

There is no such thing,,,, let’s be honest.

In short, you are wasting money. The system makes you waste money.

• Google suddenly shuts you down in almost 1 month, just when your ads are about to start performing. You know that “The boss is the one who gives the money” mentality that we Turkish people have, that Google does not have 🙂 He can both take your money and beat you.

And they are so right…

Without specifying cookie policies, without making your cookie settings, using images of world-famous brands in the images in the content, using images of world-famous brands in the images in the content and mentioning them a lot and giving disclaimers, trying to sell products and not mentioning cancellation and return terms, not mentioning shipping information, asking potential customers to fill out forms and putting information on your site that information is collected for these forms in accordance with KVKK and google policies, or even simpler, your site’s SEO scores are so bad that Google doesn’t even want to show you.

I think I have explained the harms of stewing cheap meat so far…

Of course it’s not over…

2. Cheap Google Ads Specialists – Freelancers

We also like everything cheap. After all, aren’t the costs out there too high? Inflation, cost of living, operating costs, difficulties in finding customers… There are so many things that need money, right?

Why are you thinking of advertising on google? To make money, to get customers, right?

That’s what we all have in common in advertising.

Your digital advertiser is obliged to bring you customers and sales. If you choose this person according to the price, I’m sorry, but

a) You will pay higher click fees.

b) campaigns will not be set up correctly.

c) clicks that are not relevant to your business will come

d) you will get plenty of site visitors for the money you give with the expectation of sales 🙂

e) you are trying to sell a product, but you will also attract traffic to your site from people who are researching what the product is and you will pay for it.

f) all & more

Get cheap work done, just give money and watch. We have a lot of fun listening to these in customer experiences.

Another content we enjoyed listening to,

For example, the customer gives x amount of money to the advertiser to give youtube ads. The ads work. The hit rate is a home run. Besides, the customer has a spending budget of Y. But 50% of Y is spent. But the customer pays Y amount of money regularly every month with X.

The customer understands the situation that has been happening to him for months when we tell him and show him with math. Good business and abundant earnings to both sides.

These examples are quite numerous…

Remarketing & Retargeting

– Remarketing

We can say that a customer who has made a purchase or transaction is advertised again.

Benefits of this

If you build customer trust and reach out again to a customer who knows you and has experienced you, you will sell more easily this time. Now you can make your customers loyal.

– Retargeting

Trying to reach and sell to the person who has visited the site or your ad once, by targeting them over and over again.

No customer will give you a sale on the first click.

Your cheap website and cheap advertiser will never do that for you either.

Let me give a little more detailed information:

Since retargeting aims to re-engage users who have already interacted with your brand or product in some way (e.g. visited your site, added a product to cart, etc.), it usually results in higher conversion rates (purchases, leads, registrations, etc.) than “first click” campaigns (new users who have not yet interacted with the brand/product). The main reason for this is that the audience targeted with retargeting already has a prior awareness or interest in the brand.

Below you can find highlights from some research and industry reports comparing the conversion rates of retargeted visitors versus first-time clickers:

1. AdRoll Reports

   • According to data collected by AdRoll across various industries and customer segments, retargeting campaigns can have an average click-through rate (CTR) up to 10 times higher than standard display campaigns.
   • Higher CTR usually translates into higher conversions (purchases, registrations, etc.). AdRoll stated that retargeted users can be up to 70 percent more likely to buy than “non-retargeted” users.

2. Criteo Studies

   • Criteo’s analysis of different e-commerce sites shows that users who click on retargeting banners and return to the site have a conversion rate that is approximately 2-3 times higher than first-time users.
   • Especially in retargeting campaigns for visitors who have added products to the cart but left without purchasing, purchase conversion is much higher. (It is reported that this rate increases 3-5 times in some sectors).

3. WordStream Blog / Reports from Different Marketing Agencies

   • Many digital marketing agencies and platforms (WordStream, Wishpond, HubSpot, etc.) share data showing that retargeting campaigns bring higher ROI (Return on Investment) than cold audiences who click for the first time.
   • For example, WordStream reported that “website custom audience” (audience on the retargeting list) ads convert 2-3 times better than cold audiences.

4. Anecdotal and Sectoral Comparisons

   • A rule of thumb often quoted in the e-commerce and SaaS industries is that retargeting ads deliver on average %30–%50 to 50 percent higher conversion rates than the first-click user.
   • These ratios vary by industry, product price, brand awareness and campaign creativity, but almost all marketing professionals observe that retargeting is more effective than first contact advertising.

In a nutshell, your retargeting campaigns can significantly increase purchase rates because they target people who have already come into contact with your brand. Research and reports also support this. Of course, since the dynamics of each industry and target audience can be different, it is difficult to talk about a precise percentage or coefficient. But the general consensus is that retargeting strategies result in significantly higher conversions compared to a cold audience clicking for the first time.

Perfect Combination

1. Cheap Website
2. Cheap Google Ads Specialists

This combination will make you crawl, not kill you. I hope we made our point.

Therefore, if possible, get service from a place that provides your website and advertising together if possible. If you need to buy them separately, which is natural – use the criteria I mentioned above as the criteria for your website.

Even simpler, give us a call or fill in the contact form.

Put your head on the pillow. Everything on one channel, YCF digital.

If you expect quality service, don’t worry, we are the cheapest.

Good earnings ☺