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June 28, 2025Important Points in Google Advertising

Let's talk a little bit about the negativities we face in advertising.
Important Points in Google Advertising
Mistakes in Google Advertising
1. Cheap Websites
Google is a search engine. This search engine takes into account many factors such as the relevance of the topics within the websites, SEO score, quality values of the images. It categorizes them according to searches.
Everyone has some economic worries and with the logic that I should not spend a lot of money, I should have everything, I should have everything, I should have everything and no one else should have anything, you go and make a website for 2000 3000 TL in 2025.
Where is the hosting of this website? How are the peering values? Does the hosting interface support various platforms? How is the integration? If you want to install google tags here, do you have the necessary after-sales support to do so? Do you have access to the hosting interface? Do you have access to the FTP of the website? Will a good advertiser who needs access to the site you will advertise on be able to complete the installations in a healthy way without giving you a headache? Are cookies and cancellation and refund terms specified on the site? Is the site compatible with google cookie consent V2? Is there a page where the responsibilities of the data controller and the site owner are clearly stated in accordance with the KVKK regulation?
For God’s sake, while building a website for 2000 3000 TL, do a little research or more simply, search for what is important on a website that will be given google ads to a deepseek or chatgpt application. Act according to the answer to this. But get some preliminary information.
What happens when you don’t do these things?
- Google is not a place where anyone can advertise as they please. Google bots are coming. They test your site. They see that you are not compatible with advertising. Either the policy of bypassing systems, or the policy of unacceptable services, or a “suspension” due to your non-compliance with another policy. It’s a real kick in the pants… When you have a problem with Google policies, Google will never tell you exactly what the problem is. It is up to you to find the problem and fix it.
In short, it doesn’t kill. It makes you crawl.
- It hurts us advertisers and it hurts you. There is a concept called “conversion” in Google advertising. Conversion is every search that comes to you, every reservation or request form, every purchasing activity. We cannot set them up properly because your hosting and domain provider makes and gives you the website, you may not even know how to access this hosting interface. Let’s assume that you know this, that interface can be so complicated that your advertiser is dying while entering and making the necessary arrangements from this interface. Okay, the advertiser gets paid to do his job. But you don’t go to advertisers who can do this. The person who buys a cheap website is also trying to find the cheapest advertiser. Nothing is going well, but you think that you have done everything cheaply, you are the most perfect. There is no such world. Free cheese is only in a mousetrap. It’s important to remember. – When the necessary installation cannot be made on this cheap infrastructure of the website, the advertisement cannot measure correctly, when it cannot measure correctly, artificial intelligence cannot learn the job correctly, what does it do when it cannot learn correctly?
It takes your money out of your hands and puts it nicely in its own pocket. Remember that google is like a very big vacuum cleaner that can suck up the vacuum of space. It will take as much money as you give it. If you don’t manage to balance service and benefit. Your “advertiser” will fail. You won’t, of course, you’re right, after all, you gave a little money. Success is your right.
There is no such thing,,,, let’s be honest.
In short, you are wasting money. The system makes you waste money.
- Google suddenly shuts you down in almost 1 month, just when your ads are about to start performing. You know that “The boss is the one who gives the money” mentality that we Turkish people have, that Google does not have 🙂 He can both take your money and beat you.
And they are so right…
Without specifying cookie policies, without making your cookie settings, using images of world-famous brands in the images in the content, using images of world-famous brands in the images in the content and mentioning them a lot and giving disclaimers, trying to sell products and not mentioning cancellation and return terms, not mentioning shipping information, asking potential customers to fill out forms and putting information on your site that information is collected for these forms in accordance with KVKK and google policies, or even simpler, your site’s SEO scores are so bad that Google doesn’t even want to show you.
I think I have explained the harms of stewing cheap meat so far…
Of course it’s not over…
2. Cheap Google Ads Specialists – Freelancers
We also like everything cheap. After all, aren’t the costs out there too high? Inflation, cost of living, operating costs, difficulties in finding customers… There are so many things that need money, right?
Why are you thinking of advertising on google? To make money, to get customers, right?
That’s what we all have in common in advertising.
Your digital advertiser is obliged to bring you customers and sales. If you choose this person according to the price, I’m sorry, but
a) You will pay higher click fees.
b) campaigns will not be set up correctly.
c) clicks that are not relevant to your business will come
d) you will get plenty of site visitors for the money you give with the expectation of sales 🙂
e) you are trying to sell a product, but you will also attract traffic to your site from people who are researching what the product is and you will pay for it.
f) all & more
Get cheap work done, just give money and watch. We have a lot of fun listening to these in customer experiences.
Another content we enjoyed listening to,
For example, the customer gives x amount of money to the advertiser to give youtube ads. The ads work. The hit rate is a home run. Besides, the customer has a spending budget of Y. But 50% of Y is spent. But the customer pays Y amount of money regularly every month with X.
The customer understands the situation that has been happening to him for months when we tell him and show him with math. Good business and abundant earnings to both sides.
These examples are quite numerous…
Remarketing & Retargeting
– Remarketing
We can say that a customer who has made a purchase or transaction is advertised again.
Benefits of this
If you build customer trust and reach out again to a customer who knows you and has experienced you, you will sell more easily this time. Now you can make your customers loyal.
– Retargeting
Trying to reach and sell to the person who has visited the site or your ad once, by targeting them over and over again.
No customer will give you a sale on the first click.
Your cheap website and cheap advertiser will never do that for you either.
Let me give a little more detailed information:
Since retargeting aims to re-engage users who have already interacted with your brand or product in some way (e.g. visited your site, added a product to cart, etc.), it usually results in higher conversion rates (purchases, leads, registrations, etc.) than “first click” campaigns (new users who have not yet interacted with the brand/product). The main reason for this is that the audience targeted with retargeting already has a prior awareness or interest in the brand.
Below you can find highlights from some research and industry reports comparing the conversion rates of retargeted visitors versus first-time clickers:
AdRoll Reports
- According to data collected by AdRoll across various industries and customer segments, retargeting campaigns can have an average click-through rate (CTR) up to 10 times higher than standard display campaigns.
- Higher CTR usually translates into higher conversions (purchases, registrations, etc.). AdRoll stated that retargeted users can be up to 70 percent more likely to buy than “non-retargeted” users.
Criteo Studies
- Criteo’s analysis of different e-commerce sites shows that users who click on retargeting banners and return to the site have a conversion rate that is approximately 2-3 times higher than first-time users.
- Especially in retargeting campaigns for visitors who have added products to the cart but left without purchasing, purchase conversion is much higher. (It is reported that this rate increases 3-5 times in some sectors).
WordStream Blog / Reports from Different Marketing Agencies
- Many digital marketing agencies and platforms (WordStream, Wishpond, HubSpot, etc.) share data showing that retargeting campaigns bring higher ROI (Return on Investment) than cold audiences who click for the first time.
- For example, WordStream reported that “website custom audience” (audience on the retargeting list) ads convert 2-3 times better than cold audiences.
Anecdotal and Sectoral Comparisons
- A rule of thumb often quoted in the e-commerce and SaaS industries is that retargeting ads deliver on average %30–%50 to 50 percent higher conversion rates than the first-click user.
- These ratios vary by industry, product price, brand awareness and campaign creativity, but almost all marketing professionals observe that retargeting is more effective than first contact advertising.
In a nutshell, your retargeting campaigns can significantly increase purchase rates because they target people who have already come into contact with your brand. Research and reports also support this. Of course, since the dynamics of each industry and target audience can be different, it is difficult to talk about a precise percentage or coefficient. But the general consensus is that retargeting strategies result in significantly higher conversions compared to a cold audience clicking for the first time.
Perfect Combination
- Cheap Website
- Cheap Google Ads Specialists
This combination will make you crawl, not kill you. I hope we made our point.
Therefore, if possible, get service from a place that provides your website and advertising together if possible. If you need to buy them separately, which is natural – use the criteria I mentioned above as the criteria for your website.
Even simpler, give us a call or fill in the contact form.
Put your head on the pillow. Everything on one channel, YCF digital.
If you expect quality service, don’t worry, we are the cheapest.
Good earnings ☺
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