Trendyol Store Optimization
June 28, 2025
Nearest Google Advertising Agency
June 28, 2025
omni-channel e-commerce, marketplace integration, omni-channel sales
Omnichannel Sales (Omnichannel)
1. Why Omni-Channel Selling?
In Turkey, Trendyol receives 117.5 million visits per month, Hepsiburada 62.5 million
and N11 6.2 million. Sticking to a single platform
means missing out on the vast majority of potential customers you can reach.
Global research shows that consistent brand presence across all channels increases revenue by at least 23%
.
2. Central Website + Marketplace API Integration
2.1 Stock and Price Synchronization
- Stock quantity is updated from a single center → 0% cancel
- Price changes are propagated instantly → no penalty for “price inconsistency”
- Orders are collected in a single panel → shipping and invoicing automation
2.2 Data Feedback
The API feed allows you to see SKU-based sales velocity, hourly traffic and category rank in real
time. This data can be used for Google Ads Performance Max or Meta
Automatic
optimization with item_id matching in Advantage+ Catalog campaigns.
3. Google Ads & Meta Ads Synergy
Connect your product feed to Google Merchant Center and your catalog data to Meta Commerce Manager
High-converting SKUs on Trendyol <custom_label>
and open a Target ROAS campaign in Google Shopping; in Hepsiburada
pin your featured products to the “Most Popular” collection in Meta.
According to ChannelAdvisor data, such retail media strategies yield
up to 422%.
4. Price and Promotion Matching
4.1 Dynamic Price Engine
Centralized platform, on a sales channel basis, based on the competitor price signal it receives from APIs
determines the floor-ceiling range. Protects your gross profit
margin by automatically triggering Trendyol coupon or
Hepsiburada linked discount promotions on campaign days.
4.2 Brand Consistency
Equal display of prices on each channel increases brand trust; inconsistency lowers
review scores. API-based price synchronization eliminates this risk.
5. SEO and Product Content Standardization
Marketplaces are canonically listed in search engines. When publishing your product on both the central site
and Trendyol <link rel="canonical">
tag the main URL. This eliminates the risk of duplicate content in Google.
6. The Quantitative Impact of Multichannel Selling
- According to Shopify analysis, brands using at least 3 sales channels
revenue increase by 57 - Consistent presentation of the brand at every touchpoint increases the average basket amount
by 1.26×. - In Turkey, 61% of online retail volume in 2024 was realized through marketplaces
; Trendyol had the largest share.
7. Implementation Steps
- Map the API: OMS/ERP ↔ Trendyol, Hepsiburada, N11.
- Data Standards: SKU, price, stock, image naming.
- Feed Optimization: Grouping with
custom_label in Google Merchant & Meta Catalog. - Retarget & Retail Media: Trendyol Inline Ad +
Google Shopping + Meta DPA combination. - Dashboard Monitoring: Channel based
revenue, CAC, stock turnover in GA4 + BigQuery + Looker Studio.
9. Risks and Preventive Measures
Double Order / Stock Out: Keep 5%
buffer stock for API latency.
Price Parity: Do not break parity by excluding coupons/discounts.
Data Parse Errors: CI/CD test XML/JSON feeds.
10. Conclusion
Multi-channel e-commerce; synchronized inventory, unified price, integrated advertising and
is a complete growth engine with consistent brand experience. Trendyol, Hepsiburada and
Blend N11 integration with your central site and APIs to increase reach and revenue
in a sustainable way.
Achieve better sales results with YCF digital. We know what it takes to get to the top. Let’s do it together.
| # | Source / Report | Connection |
|---|---|---|
| 1 | Similarweb – Monthly Visits (2024): Trendyol, Hepsiburada, N11 traffic statistics | https://www.similarweb.com/website/trendyol.com/ |
| 2 | McKinsey & Company – It’s Not Enough to Be Omnichannel (2023): Omnichannel revenue growth +23 | https://www.mckinsey.com/capabilities/retail/our-insights/its-not-enough-to-be-omnichannel |
| 3 | Shopify – The Future of Commerce Report (2024): 57% revenue growth for brands using three or more sales channels | https://www.shopify.com/research/future-of-commerce |
| 4 | ChannelAdvisor – Multichannel Selling Benchmark Study (2023): 422% revenue impact of retail-media strategies | https://www.channeladvisor.com/blog/industry-trends/multi-channel-selling-benchmark-study/ |
| 5 | Salesforce Shopping Index (Q4 2023): Consistent brand presentation increases basket size by 1.26× | https://www.salesforce.com/resources/research-reports/shopping-index/ |
| 6 | Turkey E-Commerce Ecosystem Report 2024 (ETID & Ministry of Trade): 61% of online retail volume passes through marketplaces | https://etic.org.tr/yayinlar/turkiye-e-ticaret-ekosistemi-raporu-2024.pdf |
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