10 ways to increase conversion rate in Google Ads
June 28, 2025
Multichannel Sales
June 28, 2025
Take Your Product Pages to the Top
Trendyol Store Optimization
1. Understanding the Trendyol Algorithm
Just like Google, the Trendyol ranking engine combines signals of relevance, product quality and user engagement (Reviews, Ratings, Sales Velocity).
Therefore, getting to the organic top requires holistic store health, not just keyword repetition.
2. Keyword Strategy in Product Title and Description
2.1 Sequence and Density
- Initially brand + main product keyword: “Feel Fine | Natural Silk Scrub Exfoliating Glove”
- Spend the most searched attribute in the first 60 characters; Trendyol trims the first 50-55 characters in lists.
2.2 Using Bullet Point
Add 4-6 bullets with <ul> / <li> at the top of the description; each bullet should contain one keyword and not exceed 110 characters.
3. High Quality Images and Video
Trendyol started measuring “Visual Quality Score”in the 2024 update. 2000 px width, white background, 85+ JPEG quality factor is now the minimum. Products with demo videos see 8% higher conversions on average.
4. Choosing the Right Category, Label and Variant
4.1 Category Harmony
Wrong category (putting Exfoliating glove in “Skin Care” instead of “Bath Accessory”) increases cost per click and halves visibility.
Check the category tree: Bath > Scrubs > Silk Scrub.
4.2 Label Maximization
Of the 10 tag slots, 8 should be main product attributes and 2 should be use cases (hotel, spa). Tags act as hidden keywords in Trendyol search.
5. The Power of Centralized Website and Marketplace API Integration
Thanks to our website + Marketplace API (Trendyol, Hepsiburada, N11, ÇiçekSepeti) integration:
- Stock and price synchronization is updated instantly → 0% zero stock sales cancellation
- Cross-selling data pool expands → increased visibility (impression)
- Reduced operational costs with centralized ERP/accounting connectivity
6. Trendyol Ads + Google Ads: Dual Channel Conversion Engine
6.1 Trendyol Ads (Inline Ads)
Sponsored products gain additional visibility without disrupting organic ranking click-through; CTR +11%.
Dynamically adjust your daily budget based on SKUs ranked 1-10 in organic rankings.
6.2 Google Shopping & DSA Campaigns
Mark high-converting SKUs on Trendyol with <custom_label> in your Merchant Center feed.
Target with the tag“High_ROI_Trendyol” and apply -15% pressure to tCPA.
7. The Role of Canonical URL in Product SEO
If the same product has a /trendyol subfolder or variants with dynamic parameters on the central site, reference the Trendyol URL with the <link rel="canonical"> tag.
In this way, you will not get a duplicate content penalty and you will not lose the main ranking on Google.
8. Store Health: Reviews, Ratings and SLA
Trendyol algorithm, in the last 90 days:
- ⭐⭐⭐⭐ and above rate ≥ 85
- Return to < %2
- Cargo delivery commitment > 95
A store that falls below its benchmarks loses rankings in search results. Request “5 stars + image” from satisfied customers with CRM → Whatsapp Business API trigger.
Conclusion 9: Continue the Optimization Cycle
Trendyol store optimization is not just a one-time keyword update, it is always a recurring improvement cycle.
When the right product page SEO, multi-channel API integrations, and conversion-focused ads work together;
brand visibility + sales performance + ad efficiency trio grows sustainably.
Come and experience what professional service will bring you.
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