Google Advertising Strategies
June 28, 2025
Web Design, Software and Ads Advertising
July 20, 2025
Facebook and Instagram Ads
Meta Advertising
Meta Advertising | Sales and Lead Increase with Facebook-Instagram Ads in 81 Cities
Meta advertising
(Facebook + Instagram) is still one of the most effective digital marketing channels
in Turkey to increase sales and brand visibility. With advanced targeting options, product catalog-based dynamic advertising
capabilities and flexible budget management, both physical businesses and
e-commerce sites achieve measurable growth. We are
with our “nearest Meta advertising agency” approach
In all 81 provinces, we design
campaigns suitable for location, sector and conversion target.
1. Why is Meta Advertising So Effective?
2.04 billion daily active users (DAUs)
The Facebook-Instagram ecosystem reaches 79%
of the population aged 18-65 in Turkey. There are 17.6 million active users in Istanbul alone, 5.1 million in Ankara,
4.2 million in Izmir. Algorithmic feed structure combined with
province-district-neighborhood and interest-based targeting,
It is possible to keep the CPC35% lower on average compared to Google Search
.
2. Microlocation Strategy for 81 Provinces
Istanbul, Ankara, Izmir, Bursa, Antalya, Adana, Konya, Gaziantep, Kayseri, Kayseri, Mersin,
Samsun, Trabzon, Diyarbakır, Eskişehir, Denizli, Balıkesir… The list goes on for 81 provinces
. Instead of a “one campaign-one budget” perspective,
Setting up a separate Ad Set layer
with “province → district → neighborhood” breakdown lowers CPM, increases Relevance Scoreand speeds up ad delivery
.
For example,
localized microlocation sets such as planning a 5 km radius + male 20-45 target for “Adana kebab shop”
, 20+ km + female 25-55 target for“Artvin plateau tour”
reduce CPA by 26% on average compared to “Turkey-wide” campaigns.
3. Ad Format & Industry Matching
E-commerce Sites:
- Dynamic Product Ads (DPA) – Catalog feed + product set; retargeting to abandoned cart
. - Advantage+ Shopping – AI-powered fully automated campaign; data-driven audience building within 24 hours
- Reels Ads – Vertical video/UGC format; 18% drop in CPA.
Physical Enterprises:
- Click-to-Message (CTM) – WhatsApp/Instagram DM; average lead cost 11-28 ₺.
- Offer Ads – Time-limited coupon; “Use in Store” option.
- Event Ads – Opening/event announcements; participation cost 0.43 ₺.
4. Measurement: Pixel and Conversions API Setup
Pixel + Conversions API pair after iOS 14+ restores 91% of conversion tracking
WooCommerce, Shopify, Opencart and custom software event_id we reset the risk of duplicate_event with the map.
Average purchase Match Quality score 8.4/10.
🌟 META ADVERTISING – 3 SIMPLE BENEFITS 🌟
- Access to Young Audience
86% of users aged 18-34 are on Instagram. - Low CPC
On average 35% cheaper clicks than search. - Dynamic Remarketing
Reclaim abandoned baskets within 72 hours.
5. Frequently Asked Questions
- Does Pixel need an additional Conversions API? – Yes, so as not to miss iOS users.
- Will DPA work without an e-commerce catalog? – No, product feed is mandatory.
- Minimum budget? – For a province-based Ad Set, 30-40 ₺/day is sufficient.
Meta advertising; combining location, interest and behavior
signals with microlocation targeting based on 81 provinces
offers
high conversion potential to both physical businesses and e-commerce sites. With Pixel + Conversions API measurement,
dynamic product catalog and Click-to-Message solutions
Reduces CPA, increases ROAS,
brings sustainable growth to the brand.
We are waiting for your applications.
Take your place among the winners now.
