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June 28, 2025
SERP with SEO Site and Ads
SEO Based Website for SERP
Website SEO, SEO Optimization, Advertising and SEO relationship, What is SERP, What is SEO?
It is not enough to allocate a budget for advertisements alone; A site that is not SEO optimized
will both lose organic traffic and increase advertising costs.
By answering all the questions below with a ready-made theme + internal site SEO approach
, we offer a roadmap that everyone from SMEs to e-commerce giants in 81 provinces can apply
.
1. What is SEO?
SEO (Search Engine Optimization) is the process of improving your site in terms of technical, content and authority
according to the
algorithms of search engines. Goal: To get free and sustainable traffic by ranking higher
in SERP (search result page).
2. What is SERP?
SERP (Search Engine Results Page) is the list of results that Google displays in response
to a user’s query. Organic results, ads,
rich snippets (map, FAQ, product price) and videos appear on this page
. The goal: to appear in organic and paid areas together.
3. Importance of SEO
According to BrightEdge research, 53% of all traffic on websites
comes from organic. Paid search is around 15%. Without SEO
more than half of potential customers will go to a competitor.
4. What is SEO Enhancement with Ads?
Google Ads looks at the speed and relevance score of your landing page
Calculates Quality Score. When speed and content are optimized
with SEO, Quality Score increases and CPC decreases by 15-25%. So SEO and advertising
have a direct impact on each other.
5. How SEO Benefits You
- Free Traffic: Visitor flow continues even if the advertising budget runs out.
- Low CPA: Organic + advertising synergy reduces lead cost.
- Brand Trust: Users trust organic 1st-3rd ranked brands more.
6. For whom and for which type of businesses is it suitable?
From the local hairdresser to the national e-commerce site, every sector with search demand is suitable for
. Especially SMEs that receive “nearby X” searches have a great
advantage.
8. What is the Impact of Ads on Quality Score?
According to Google’s data, the average click cost for a keyword with a Quality Score of 5→8 drops by 37%. Fast opening, mobile compatibility and relevant headlines from SEO provide this increase.
9. What are the Benefits of a Quality Score?
- Cheaper Clicks: Reduced CPC.
- Higher Rank: Shows your ad in the top position.
- Increased Impression Share: More views for the same budget.
10. Why Advertising and SEO Services Should Be from the Same Company?
One team → One report → No goal conflict. SEO data is instantly transferred to negative/positive keywords in ad campaigns, and ad data is instantly transferred to the SEO content plan.
11. What happens if it is not done through the same channel?
SEO agency says “remove slider, speed up”, ad agency says “increase visuals, increase conversion”; the optimization cycle is locked, both speed and quality scores suffer.
- 🔌 Plugin Cleanup: We lighten the code by removing unused modules.
- ⚡ Cache & CDN: With Cloudflare + LiteSpeed Cache we reduce LCP to < 2.8 sec.
- 🖼️ Image Compression: WebP + lazy-load reduces page size by 35%.
Result: PageSpeed 80+/mobile, organic CTR +12%, ad landing page
experience score “Top Tier”.
12. What to do in Internal SEO? What is Important?
- Title & meta description keyword + brand combination
- Schema (FAQ, Breadcrumb, Product)
- Optimized image with alt text
- Silo-structured internal linkages
- Following Core Web Vitals (LCP, CLS, INP)
13. Conclusion
A site without SEO optimization,
serp loses the battle for visibility, which is the answer to the question of what is serp
and increases advertising costs. With ready-made theme + internal site SEO,
increasing speed, experience and Quality Score together
without increasing costs provides long-term profitability to your business.
We are waiting for your applications.
Take your place among the winners now.